Services
Beat your niche.
Anyone can publish an app now. We help you ship the one that wins its category, using the same research, build and growth playbook we run on our own products.
For founders with an idea or an early build.
Start your app
We find the opening in your niche, then build the version that can take it.
Talk to us about starting an app- Niche research
- Who you are up against, what their users complain about, and where the gap is.
- Positioning and scope
- The smallest product that can beat what already exists.
- Design and build
- iOS, Android and web, with AI features where they earn their place.
- Launch
- Store listing, screenshots, pricing and paywall, ready on day one.
For live apps that want to lead their category.
Scale your app
We audit what you have, then run the experiments that move your numbers.
Talk to us about scaling an app- Growth audit
- Onboarding, paywall, store listing and retention, measured against the leaders in your niche.
- Experiment plan
- What to test first, how to run it, and how to read the result.
- Marketing
- Acquisition channels and creative we have already tested on our own apps.
- Product upgrades
- New features and AI, prioritised by what will actually change your metrics.
Why Ess X
We test it on our own apps first.
Every tactic we recommend has already run on a product we own and pay for. You get advice with our own results behind it.
How we work
- 01
Research
Map the niche with our own research tools before anything gets built.
- 02
Ship
Launch the smallest version that beats what is already there. Fast.
- 03
Test
Store listing, onboarding, pricing: every assumption gets an experiment.
- 04
Compound
What works carries into the next version, and into the next product.
Have an app that should be winning?
Tell us where it is today. We will tell you what we would test first.